The Psychology of Color-Coded Credit
February 9th, 2009
Despite the ever-worsening economic collapse, the almost complete unavailability of credit, and the oughtta be illegal raising of credit card interest rates to usurious levels, most of us are still getting the usual 3 or 4 Super-Duper Gold-Plus 0% APR credit card offers per week. I’m still getting them, and I don’t even have any credit!
They’ve been building up in the trash portion of my filing system for over a month now, so I thought I’d go through them all at once for one last laugh before using them as fire-starter in the wood stove. Almost immediately I was struck by the clever marketing gimmick of making this credit card or that one sound super-exclusive on the basis of the color of the plastic.
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